Friday, October 26, 2007

The Bleeding Edge of Web 2.0

Scarborough Research (as if I've ever heard of them before) has just released a paper regarding the prevalence of blogging in various cities in the US. I'm proud to say that Portland came in second, as that somehow must make me a better person. Apparently, 14% of Portlanders are bloggers, behind only Austin, TX, at 15%. The national average was 8%. The cities above 10% are:

Austin, TX, 15%
Portland, OR, 14%
San Francisco/Oakland/San Jose, CA, 13%
Seattle/Tacoma, WA, 13%
Honolulu, HI, 12%
San Diego, CA, 12%
Dallas/Fort Worth, TX, 11%
Columbus, OH, 11%
Nashville, TN, 11%
Colorado Springs/Pueblo, CO, 11%
Washington, D.C., 11%
Atlanta, GA,10%
New York, NY, 10%

When you round to the nearest percent, there are a lot of ties. The press release is located here. It has a lot of guesswork as to the reasons for these rankings, but get real, the only reason any of you are going to click is to find out where your own city is on the list. (The complete list is on page 3 of the link.) Someone on the radio this afternoon guessed that our reason was Portland's weather forcing us to find some way to amuse ourselves indoors. You can't drink beer and coffee all the time, although both are certainly compatible with blogging.

The only problem I see with the research is that, to Scarborough, you are a blogger if you have "read or contributed to a blog in the last 30 days" (my emphasis). By that logic, I am also a reporter, a novelist, a chef, an actor, a rock star, a magazine editor, and a hard core rapper. You should feel lucky that you heard of me just as I was on the verge of making the big time.

(Careful, Dave. That's two posts in two days about blogging. You're running the risk of becoming a caricature of yourself. Or at least becoming an insufferable Blogger-with-a-capital-B.)

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